Pheromones are among the great controversies of the scientific world. There are those that believe whole-heartedly that humans excrete pheromones as animals and insects do. The opposition agrees that human pheromones exist but disagree with the effectiveness of them on other human beings as they do in the animal kingdom and insect world. The debate has went on for many years with studies being conducted by numerous doctors and psychologists studying pheromones in their own tests with different controls and results being documented.

Pheromones are substances that occur naturally in one’s body and are excreted externally that can convey messages by air that can elicit a response from others. The messages can elicit different responses in people depending on whether or not they are male or female. There are four different classes of pheromones that have been marked after years of study: territorial markers, mother-infant markers, menstrual synchrony and sex-attractant pheromones. There have been a lot of studies between the effects of a group of women living in the same environment, such as roommates that shows that their menstrual cycles will begin to occur about the same time; whereas before they started to live together their cycles were at very different times.

Humans are not as susceptible to pheromones as animals and insects are, however. It is harder to manipulate humans than rats or insects and keep them in a controlled environment. Humans also do not enact in the stereotypical behaviors one would expect after being exposed to certain pheromones as animals or insects would either. This could be because humans utilize all of their senses at once and are constantly aware of what is going on around them, rather than solely dependent upon pheromones for mating and finding food as insects would. The different pheromones can elicit different reactions depending on where the smell comes from and what sex the recipient is, such as an urge to mate, submission or aggression.

The vomeronasal organs are located within the nasal passage and are responsible for picking up pheromone signals from others. It is believed that the vomeronasal organs of humans have become dulled over time because we have lost the need to reproduce and produce offspring for the continuation of our species – which is the main pheromone that animals and insects excrete. Because of this and the heightened awareness of our other senses we are just not as susceptible to chemical triggers as one would believe, although it is still a huge gimmick for marketing sex related products.

Pheromones exist but there is a huge debate in whether or not we are as susceptible to them as animals and insects are. There have been many studies conducted over the years to resolve the debate and have only succeeded in increasing the number of questions that the researchers have. Some people are more susceptible to the chemical excretions of others and make for good test subjects, but overall many people are not providing responses to the researchers as they had expected after studying the responses of insects and animals.

Pheromones are beginning to be in high demand for selling products whether it is perfume or cologne. Many companies are showing how their products can make you more appealing to the opposite sex through their advertisements. They stress that their product contains pheromones that are hard to resist by the opposite sex. This has become a huge marketing strategy and many companies are vying for the top pheromone product. It has become very popular for women to purchase products that have human pheromones within them because it will boost her appeal to men and give her that extra bit of self-confidence she may have been lacking.

Perfumes have always been dominant in the use of utilizing smell to attract men to women. Women have always preferred to wear perfume that smelled nice and appealed to men. Now, with the knowledge of pheromones on their side, perfume makers and marketers are using this knowledge to their advantage. They can now say with confidence that pheromones are among the ingredients of their perfume and women who wear their product will be more likely to attract men and be appealing than someone who does not.

Body washes and shampoos have also started to use ingredients that carry a scent or pheromone as well. These products, along with cleaning the body and hair, are said to attract men and make the woman much more appealing. Shampoos and body washes have a step up from perfumes which just place a scent on the body. Shampoos clean and can provide volume and manageability to increase your attractiveness to men. Body wash can leave your skin clean and soft and make it more touchable to men who are at first attracted to the scent that first draws a man to you.

This marketing strategy of using pheromones to sell their products has had a huge impact on what women will or will not purchase. Women have become self-conscious about their looks and abilities to look attractive to men because of all the commercials with super-thin, gorgeous looking women. But by purchasing products that have pheromones they too can be more attractive and appealing to men without having to sacrifice their health to be super thin. Whether it is a perfume, a shampoo or a body wash that you choose to buy to increase your chances of snaring the man you have your eyes on, you can be sure that your confidence will increase dramatically just from wearing and using the product.